Recently, personal finance startup Mint was acquired by Intuit for $170 million in cash.
There’s many lessons and stuff to discuss, which I’m sure will be done and done again. CEO Aaron Patzer has already enumerated some of them with a post on TechCrunch.
Certain other tactical choices are now validated as correct for Mint, but possibly incorrect for others.
I like the stuff about operating on a shoestring and generally being resourceful. The main lesson I like is focusing on a product that people want and need. One step further, successful software time and time again has launched fast and iterated quickly. I can’t reiterate enough how much these are commonalities in success stories.
But to further the inevitability of their success: Mint was “mint” to start with, but definitely got even better as time went on – an iPhone alert tuned me in that I should write a blog post reiterating this. Ever since Mint was on TechCrunch40, I followed the company. As the product got better, it’s basically an automated and very pretty Quicken for me. Perfection!