I just ran past an article “All retail markets not equal” that highlights some broad points that may affect the evolution and usage of iLetYou and the importance of these smaller markets. To a small extent, there’s a long tail of cities, markets and micro-markets.
It’s just a healthy reminder that small may be the new big even in cities, physical communities and markets. When you live in Manhattan or California and the media is dominated by Hollywood influences and urban culture, you can sometimes forget where the real action is. And anything that connects these small markets together that otherwise couldn’t get together as easily, that’s when the real power of the Internet and connected communities becomes great.