Affiliate Summit – Difference Makers by Doing

27 01 2007

I just got back from Affiliate Summit a couple of days ago. It was a very worthwhile experience, put on by industry veterans Shawn Collins and Missy Ward. I met with lots of great people, old and new, and got fresh perspectives.

Affiliate marketing has often times been relegated to the least sophisticated forms of Internet Marketing. I’ve always found it to be the most progressive of advertising models – it wholeheartedly embraces the partnership and the win-win-win for merchants, affiliates and customers. This go around was different – it’s finally fully understood that affiliates that understand how to outperform with sophisticated testing, tracking, analysis and readjustment are the ones that win. It’s really just about building web-based businesses on a performance-basis. For those who have really graduated, affiliate marketing is just one pillar of a solid online business.

What’s great about affiliates is that they’re doers. They are the epitome of success by dogged persistence. They’ve started from nothing and now it looks like many top affiliates are laughing all the way to the bank.

In reality, they’re not any different from any other web entrepreneur. The scale is different: affiliates relish the ability to decide their own fate, from a one-man operation to building out a team to growing into a big business.

Finally, conferences are always a two-sided coin. On the one side, it’s a schmooze-fest that doesn’t carry much tangible benefit. Affiliate Summit does by design put emphasis on real networking, since affiliate marketing is nothing more than forming partnerships and nourishing them.

However, there’s always a few nuggets of wisdom that, if capitalized upon, can be the difference maker in a business. From the education perspective, this is where the value lies. But it’s easy to forget once you get back to the day-to-day grind. It’s key to take those nuggets and turn them into real difference makers for your business. In essence, be a thinker, but then become a doer.

The wheel’s already in motion for iLetYou to capitalize on some of these lessons and, in the process, I think it will be making even more money for more people (and in turn benefiting our business) in the very near future.

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