I want more Hulu!

28 01 2008

I spent hours this weekend (first time I consciously took some downtime practically all month) on Hulu watching some The Office and Family Guy, and discovering Chuck (somewhat of a guilty pleasure type of a show). Hulu is a solid product. The fact that it’s free is pretty damn good too.

Liz Gannes at GigaOM has an interview with Eric Feng, who I met briefly at the Crunchies. At the time, I did not realize he was Hulu’s CTO. He had a great understanding of the product, which comes across in the interview and sometimes is occasionally lost on the most technical of people.

I imagine we’ll reach a tipping point sometime in the next year or so.

This revolution is so very obvious that it’s almost not worth pointing out. The ease of use of Hulu against Comcast’s horrific interface to find anything good on cable television. There’s almost no comparison.

But apparently, the tipping point is toast. But the argument is not against viral marketing.

Something less obvious is that content is still king. Democratization, accessibility, new content models: all very true, but really doesn’t change basic principles. But when you’re good, you’re good. The future organization of content providers still remains to be seen.

There’s a tidal wave of bad stuff out there, but lo and behold, technology again comes to the rescue to help work it all out. It’ll be a fun year in the content world.




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