Investor Protection Association for America: Don’t Do It

10 12 2008

I received a direct mail piece today from Investor Protection Association for America.  As a concerned citizen, it didn’t seem quite as obvious a ploy as other “claim your prize” mailings.

It is indeed a mailing list collection ploy (from NextMark):

Investor Protection Association for America responders are affluent investors with a vested interest in tax reform, protection of investors’ rights, the effect of high energy cost on the economy and increased political awareness. They are concerned with pending legislation and how Congressional decisions will impact their financial future. More importantly they are willing to tell Congress what they feel their priorities should be. IPAA responders subscribe to investment newsletters, financial publications, business publications, they are donors as well as financial and economic book buyers. They have the discretionary income to invest in stocks, bonds, annuities, commodities, mutual funds, oil and gas, and hedge funds as well as subscribe to publications, books and fundraising offers.

I won’t patronize you with phony outrage.  Magazine, catalog, and who-knows-what mailing lists are regular practice.  But they make no qualms about how their model works.  I accept advertising and marketing with open arms.

In these times, people are hurting and our government hasn’t yet taken the right steps to fully reassure us.  Armed with the promise of public service, they’ve given us more junk mail instead.   As such, I feel this is pretty despicable right now.

This has apparently been going on since at least 1997 (via Dave).  Now, their salespeople probably thought this might be a good time to ratchet up the mailings, given their newly propped appropriateness of their name.  Send in a blank envelope as Dave suggests, or just destroy the mailing.

Next thing is, without Google, I probably would never been able to discover this fact.  If this post stops one person from sending their information in and saves one tree, the time to write it was worthwhile.  Pass it on.